Out - Of - Home Planner
Optimise out-of-home with data
We take the guesswork out of OOH by leveraging location intelligence, offering precise insights into the audiences passing by your frames.
Detailed insights for every frame
Discover the make-up of audiences around your frames to make data-driven decisions regarding the timing, placement, and content of messages for both programmatic and traditional OOH campaigns.
Plan
Audience scoring
Apply audience data and score each segment, for each unique frame, for every hour of the day
Spatial filtering
Hand pick frames based on neighbourhood characteristics, weather conditions, or nearby places
Inventory KPIs
Tap information on exposed users or audience concentration based on your desired targeting model
End-to-end campaign development and optimisation
Leverage newfound insights and analysis on foot traffic patterns, visitor demographics, and seasonal trends in real-time to model campaigns and target with precision.
Activate
Programmatic activation
Activate your targeting model in your DSP of choice for fully automated DOOH campaigns
Traditional activation
Download scored data against your inventory with all KPIs to run an optimised OOH campaign
Optimise
Multichannel extension
Re-target users who have seen your OOH ad across different devices and channels such as Audio, Mobile, and Display
Real-Time Footfall Measurement
Leverage a daily visitation data feed in your platform of choice to measure store visits and adjust spend on the fly
Our platform
A platform built for Out-of-Home
We have streamlined the entire OOH campaign planning process. Our platform lets you seamlessly plan and launch your OOH campaigns all within an intuitive, map-based interface.
Dynamic modelling
Leverage robust datasets using combination and grouping to build sophisticated segments.
Data protection by design
Robust data management and ingestion mechanisms guarantee security and privacy compliance.
Intuitive map-based interface
An easy-to-navigate map interface empowers you to take control with minimal training required.
Advanced control
Tailor your campaigns with precision through a suite of customisable tools.
Seamless integrations
Effortlessly activate campaigns across all top Demand-Side Platforms for activation ease.
Help centre
Receive support when you need it with integrated helpdesk and managed service options.
Cupras sales turnaround
Discover how the spanish car manufacturer reversed a sales slump, by precisely targeting a mature audience, leveraging location intelligence.
2K incremental visits
127% upliftÂ
Request a demo
Want to learn more about our OOH planner?
Complete the form below and an OOH expert will be in touch to schedule a demo.
* Required field. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review here. Adsquare does not process your name, email address, phone number, or home address, unless you have explicitly subscribed to our newsletter and marketing communications. We want to assure you that this Personal Data is not used in any Adsquare products and it is not necessary to send any additional personal data to unsubscribe. We respect your privacy and only use the information you have willingly provided. If your request is related to the solutions that Adsquare offers or for OPT-OUT / Deletion request we only require your Mobile Advertisement ID and an email address to communicate with you. Please do not share additional information such as phone number, home addresses, personal ID information, etc, as this is not necessary. In case of an Access Request, we will contact you if any other information is required. For information on how to find your Mobile Advertising ID please follow the instructions here.