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Take your Out Of Home advertising to the next level. We have taken the guesswork out of OOH Advertising and let you understand exactly who is going to pass a poster site - and plan your OOH campaigns with razor sharp precision.

OOH, out of home advertising

urban outdoor environment, retarget consumers, bounced off website, leave website without buying, billboards, bus shelters, benches, outdoor advertising

OOH Planning & Activation

OOH Planning & Activation

The world’s oldest medium goes digital

Audience and Location Data makes a dramatic impact on OOH campaign performance.

Adsquare has taken the guesswork out of OOH and lets you understand exactly who is going to pass a poster site – and plan your OOH campaigns with razor sharp precision.

out of home ooh urban outdoor advertising uk

Automate your buying

Programmatic provides OOH planning with the same level of control and automation that you get with digital planning.

Only with Adsquare can you get pre-bid integration for programmatic DOOH and enrich inventory in real-time. And you can seamlessly activate any segment built with the Adsquare platform programmatically in your DSP of choice.

OOH out of home advertising - urban consumers
ooh retarget consumers outdoor advertising

Super charge performance

Online and Offline worlds collide with the option to boost performance with cross channel integrated solutions. Double up and reinforce messages across digital and OOH channels as well as retarget consumers who’ve seen a poster with a digital message. Now you can monitor performance throughout the entire consideration cycle.

Join the dots between OOH and footfall

Adsquare movement data means you can now see the effectiveness of your OOH campaign on driving store visits and behaviour.
outdoor advertising billboards bustops
Read more about the different Technologies in action in Digital OOH in our dedicated Technology section.

OOH Planning & Activation in action

Cupra defies sales slump with DOOH campaign

Sporty Spanish Car brand Cupra targeted an older, affluent audience who were already shopping for luxury cars and then hit them with a sophisticated day-part OOH campaign.

Read the full case study and more in The Lab.
cupra degies sales slump with dooh campaign

Slide

Cupra defies sales slump with DOOH campaign

Sporty Spanish Car brand Cupra targeted an older, affluent audience who were already shopping for luxury cars and then hit them with a sophisticated day-part OOH campaign.

Read the full case study and more in The Lab.
case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study view full case study
Slide Upload or select your inventory Step 1 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Define your audience and proximity Step 2 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Further refine your inventory selection Step 3 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Finetune audience accuracy Step 4 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Save and choose campaign period Step 5 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Activate through DSP of choice Step 6 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study

OOH Planning & Activation for your brand

Want to know how Digital OOH Planning & Activation can deliver results for your brand? Get in touch now for a bespoke consultation with a DOOH Location Marketing Expert.