OOH Planning & Activation
The world’s oldest medium goes digital
Audience and Location Data makes a dramatic impact on OOH campaign performance.
Adsquare has taken the guesswork out of OOH and lets you understand exactly who is going to pass a poster site – and plan your OOH campaigns with razor sharp precision.
Automate your buying
Programmatic provides OOH planning with the same level of control and automation that you get with digital planning.
Only with Adsquare can you get pre-bid integration for programmatic DOOH and enrich inventory in real-time. And you can seamlessly activate any segment built with the Adsquare platform programmatically in your DSP of choice.
Super charge performance
Join the dots between OOH and footfall
Read more about the different Technologies in action in Digital OOH in our dedicated Technology section.
OOH Planning & Activation in action
Cupra defies sales slump with DOOH campaign
Sporty Spanish Car brand Cupra targeted an older, affluent audience who were already shopping for luxury cars and then hit them with a sophisticated day-part OOH campaign.
Read the full case study and more in The Lab.
OOH Planning & Activation for your brand
Want to see how OOH Planning & Activation can impact your brand? Get in touch for a bespoke consultation with a location data expert.