Our Tech
Understand the building blocks of success
![location targeting technology - prediction engine](https://adsquare.com/wp-content/uploads/our-tech.png)
Places of Interests (POI)
Hard edges, not generalised radiuses
![](https://adsquare.com/wp-content/uploads/technology-dwell-time-information.png)
The Place Visit Algorithm
Accurate Footfall data through technology and data
![data advertising solutions algorithm technology](https://adsquare.com/wp-content/uploads/data-advertising-solutions-algorithm-technology.png)
To deliver accurate results within our Footfall Measurement and Audience Targeting solutions we need to filter a genuine ‘visit’ from a potential ‘visit’. The Place Visit Algorithm ensures visit data accuracy by combining individually weighted attributes into an overall Confidence Score.
Metrics include Dwell Time Information, distance to the POI, In-shape Probability and Number of Events per user. The weighting for each metric is derived from a model based on historical data and truth sets ensuring complete confidence in the reporting.
Geo-Behavioral Datasets
Movement data through the rear view mirror
In order to target users who have visited specific locations in the past we have created Place Visits, a geo-behavioral data-set built by overlaying SDK-derived, consented consumer movement data on top of Places of Interest.
The Adsquare user interface allows you to customise the catchment area, the day part and the look-back-time to ensure complete control over reach and quality of the audience set-up.
![location targeting technology](https://adsquare.com/wp-content/uploads/location-targeting-technology.png)
Audience Scoring
A privacy-centric prediction engine for movement
![](https://adsquare.com/wp-content/uploads/location-targeting-technology-confidence-score.png)
Pre-bid Enrichment
Enrich programmatic supply with spatial data in real-time
Adsquare has developed proprietary pre-bid API integrations into all relevant DSPs. This enables our system to enrich programmatic advertising traffic with rich spatial data in real-time. To ensure real-time programmatic delivery the API is always located on-site with the DSP which means that spatial data arrives within milliseconds.
The speed of performance means that the moment a DSP detects a user it can check with Adsquare whether the latitude/longitude of the device (or the digital OOH screen), is within a target catchment area. When there’s alignment, the programmatic buyer is invited to bid.
![prebid enrichment for mobile location prediction engine](https://adsquare.com/wp-content/uploads/prebid-enrichment-for-mobile-location-prediction-engine-chart.png)
Lookalike Algorithm
Find more of your audience
![technology geo location prediction audience targeting](https://adsquare.com/wp-content/uploads/technology-geo-location-prediction-audience-targeting.png)
Tech in action
Our Technology and your brand
Want to know how our award-winning technology can be used to deliver results for your brand? Get in touch now for a bespoke consultation with a location data expert.