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Reframing the Industry: Adsquare´s POV on the Future of the Adtech

29 June 2021, Tuesday | By: Giulia Grazzini
7 min read
Reframing the Industry

About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.

What happens when the biggest platforms in the marketing industry implement the strictest privacy controls ever seen? Chaos and carnage? End of days?
Exchange Wire Industry Review ‘Reframing the Future’ outlines some of the hottest areas across the service layer, madtech middleware, and the commerce and media ecosystem. As an industry leader in audience and location intelligence, Adsquare has given its expert opinion on the tech and market opportunities that will define this decade.

Adsquare agrees with the Exchange Wire’s POV that leveraging the anonymous web will become more important. In consequence, contextual targeting is experiencing a renaissance. One particular concept of contextual intelligence, which has long been underrated, currently stands out: Proximity Targeting.
Download Exchange Wire Industry Review here and read Adsquare´s full position at pages 49 and 50.

For an even deeper dive, download our whitepaper on Location Context 2.0.
Enjoy the reads!

About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.