Proximity Targeting
It's not where you're from, it's where you're at
Advanced spatial data lets you deliver more relevant campaigns.
Wherever your audience is, our data will help you find them and create better campaigns for them. Whether you’re a retailer looking to drive footfall, or a brand looking to target fans around a stadium, context is critical.
Discover the power of context
Location context is the most powerful indicator of our overall ‘context’. It allows you to target audiences with offers for stores that they happen to be close to.
And it goes beyond just location context. The ‘context’ of a hot day makes an ice cream message very timely. Whereas the ‘context’ of a high pollen count might make a hayfever remedy highly relevant.
Places data and weather based data are complemented with census and purchase data so that you can use Geo-Contextual Targeting to its full potential.
Read more about the technologies that we use for Proximity Targeting in our dedicated Technology section.
Proximity Targeting in action
From flat packed to packed floors
Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group.
Read the full case study and more in The Lab.
Proximity Targeting for your brand
Want to see how Proximity Targeting can impact your brand? Get in touch for a bespoke consultation with a location data expert.
