Adform and Adsquare Launch Agentic Real-Time Framework Integration

Adform and Adsquare Launch Industry-First Agentic Real-Time Framework Integration

This partnership lays the groundwork for the next generation of media buying, enabling seamless and secure deployment of external agents within a DSP environment. 

London, UK - 27th May 2026: Adform, the integrated advertising platform built for the agentic age, today announces an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an industry-first implementation of the Agentic Real-Time Framework (ARTF). 

Ushering in a new era of technological collaboration, this standardised and privacy-secure layer enables external players to bring their own agent and drive outcomes directly within Adform’s DSP.

The IAB Tech Lab ARTF standard is part of the Agentic Advertising Management Protocols (AAMP), a broader industry initiative that defines standards for agentic advertising. Within AAMP, ARTF sits in the agentic foundations layer, providing a high-performance, standardised approach to on-premise bid request enrichment and execution. Crucially, it enables privacy-safe activation of external data and signals within the DSP, without requiring off-platform data sharing.

By collaborating to implement one of the first ARTF integrations, Adform and Adsquare are demonstrating how external signal providers can seamlessly cohabit within a DSP environment using this new agentic framework. This approach eliminates the need for complex, bespoke integrations, clearing the path to broader, frictionless ecosystem adoption.

Through this enhanced integration, advertisers can instantly apply Adsquare’s sophisticated data capabilities, including geospatial and offline data, in real time. This supports more informed decision-making today while opening up future opportunities for agentic media buying.

This partnership reflects a shared commitment to advancing open, privacy-first standards for agentic advertising. By supporting the adoption of ARTF within the broader AAMP framework, Adform and Adsquare are laying the foundation for interoperable, transparent, and scalable signal activation, while reinforcing the DSP's role as a trusted execution layer for the programmatic ecosystem across all channels and inventory sources.

Jochen Schlosser, Chief Technology Officer at Adform, said: “The true potential of AI in media buying relies on the quality of the data behind it. To facilitate true end-to-end intelligence on an agentic DSP, advertisers must be able to leverage signals from multiple independent sources in a strictly privacy-compliant manner. By standardising our integration layer with the ARTF, we are putting a stake in the ground for the agentic future of programmatic advertising. For our clients, this means connecting with the best available data sources and connecting those instantaneously, efficiently, and entirely without the traditional friction of technical setups.”

Fritz Richter, Co-Founder and CTO at Adsquare, added: "Years of running pre-bid servers in production taught us that scaling real-world data into a DSP shouldn't require a bespoke integration every time. ARTF formalises that interface and turns it into something the whole ecosystem can rely on; it's a privacy-safe, standardised execution layer for external signals. With Adform, we're moving from one-off pipes to an open contract, which is exactly the foundation an agentic, multi-signal marketplace needs.”

ENDS

About Adform

Adform, the powerful and safe media buying platform, has a 20+ year history of delivering service excellence and forward-looking technology. It enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.

About Adsquare

Real-World Data for The Outcomes Era.

Adsquare makes the physical world measurable — turning real-world behaviour into measurable business outcomes. We enable brands, agencies and platforms to plan, target, optimise and validate campaigns that close the online-to-offline gap. As a media-agnostic, Privacy-by-Design platform, we deliver intelligence they trust.

Founded in 2012 and headquartered in Berlin, Adsquare operates across the Americas, Europe and APAC — trusted by over 2,500 clients across the globe.

Discover more at www.adsquare.com and follow us on LinkedIn.