BERLIN — May 7, 2026 —
Adsquare, the global location intelligence platform, today announced a new partnership with Basis, one of the industry’s leading advertising automation platforms. The collaboration, available in the United States, enables Basis clients to measure real-world outcomes — such as store visits and cross-channel performance — directly within the Basis platform, powered by Adsquare’s privacy-first measurement solution.
Through this new integration, Adsquare will provide store visit data feeds into the Basis platform, allowing advertisers to analyze the offline impact of their digital campaigns with greater accuracy and transparency. The integration empowers marketers to connect online exposure with physical store activity, optimize campaign performance across channels, and demonstrate incremental value from media investments.
“Today’s advertisers need more than impressions and clicks, they need proof of real-world outcomes,” said Maria Botelho, VP Global Partnerships at Adsquare. “Our partnership with Basis allows advertisers to easily access Adsquare’s trusted measurement capabilities within a leading media automation platform, helping them optimize toward true business results in a privacy-first way.”
“Adsquare is a leading provider of footfall attribution, delivering the real-world measurement capabilities that our largest advertisers are seeking,” said Tim Smith, EVP of Corporate Development at Basis. “With this partnership and integration, Basis is providing marketers access to a robust technology for measuring real-world interactions with customers and prospects — further enhancing our complete toolset for campaign planning, activation, optimization, and reporting.”
The partnership builds on both companies’ shared mission to deliver transparent, privacy-first, and performance-driven advertising solutions. By combining Adsquare’s expertise in location intelligence with Basis’ powerful workflow and programmatic capabilities, advertisers gain a unified view of how digital campaigns influence offline behavior and drive tangible outcomes.
Basis
Basis is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels.
By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity — driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
Adsquare
Adsquare makes the physical world measurable — turning real-world behavior into business outcomes.
We enable brands, agencies and platforms to plan, target, optimize and validate campaigns that close the online-to-offline gap. As a media-agnostic, Privacy-by-Design platform, we deliver intelligence they trust.
Founded in 2012 and headquartered in Berlin, Adsquare operates across the Americas, Europe and APAC — trusted by over 2,500 clients across the globe.