Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and partners with privacy-compliant OOH audience targeting and measurement capabilities, consistent across regional and global campaigns.
Through this partnership, billups gains access to extensive audience data and SDK-derived location insights from Adsquare. Using this data, billups evaluates each OOH placement in a campaign to facilitate precise planning, optimisation and measurement to connect with desired audiences at appropriate times and maximise the effectiveness of media investments.
In addition to OOH placement selection and indexing, billups applies Adsquare data to performance measurement metrics such as app and web conversion, and footfall studies. billups recently launched its cookieless and deviceless approach to OOH measurement, and the partnership with Adsquare reflects billups’ determination and ability to future-proof OOH measurement across the globe.
"Partnering with Adsquare allows us to leverage privacy-compliant data capabilities that are crucial for our clients’ progressive use of out-of-home, with consistency across multiple countries," said Shawn Spooner, Global Chief Technology Officer at billups. “billups is focused on making out-of-home more measurable and accountable, and this collaboration helps us deliver unique, high-value data for our global brand and agency customers worldwide.”
“Our new partnership with billups unites the shared vision of two leaders in the AdTech landscape,” stated Tom Laband, CEO & Co-Founder of Adsquare. “By joining forces, we aim to accelerate the development of innovative solutions in the OOH sector and expand our market influence.”
The new partnership is currently rolled out across the US, Canada, United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Malaysia, Thailand, and Indonesia.
billups
billups is reinventing Out-of-Home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate Out-of-Home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make Out-of-Home as automated and attributable as the most effective digital ads. Visit us at www.billups.com.
Adsquare
Adsquare makes the physical world measurable — turning real-world behavior into business outcomes.
We enable brands, agencies and platforms to plan, target, optimize and validate campaigns that close the online-to-offline gap. As a media-agnostic, Privacy-by-Design platform, we deliver intelligence they trust.
Founded in 2012 and headquartered in Berlin, Adsquare operates across the Americas, Europe and APAC — trusted by over 2,500 clients across the globe.