LONDON — April 21, 2026 —
Adsquare — the leading Real-World Data platform designed for The Outcomes Era — has been named the official sponsor of the Adtech Identity & Measurement Chat. They become the latest partner to support one of the Adtech Chat Community’s fast-growing specialist groups.
The Adtech Chat Community has built a reputation as one of the industry’s most active and unfiltered forums, bringing together practitioners across programmatic, data, and media to debate the issues that actually matter. Within that, the ID & Measurement Chat has become a focal point for conversations around signal loss, identity frameworks, and measurement in a privacy-first, outcome-centric ecosystem.
Adsquare’s involvement reflects both the importance of the topic and the industry’s need for more open, practitioner-led dialogue.
“ID and measurement are no longer theoretical challenges, they’re operational ones,” said Jon Walsh, Founder of The Adtech Chat Community. “This group exists to cut through the noise and focus on what’s actually working. Having Adsquare involved brings real-world perspective to those conversations.”
Adsquare, known for its work in location intelligence and privacy-first data solutions, joins a broader roster of sponsors supporting individual groups within the Adtech Chat Community. The model allows each group to stay focused and relevant, while giving partners a chance to engage directly with the practitioners shaping the future of the space.
“Adsquare has led the conversation around real world data for over 13 years,” said Tom Laband, CEO and Co-Founder, Adsquare. “Measurement is a central use case for data, and has increased in importance during The Outcomes Era. The Adtech Chat Community sponsorship allows us to be directly plugged-in to the conversations that matter around these evolving topics.”
The sponsorship is part of a wider effort to scale the Adtech Chat Community without losing the candid, peer-led dynamic that has driven its growth to date.
Adsquare
Adsquare makes the physical world measurable — turning real-world behavior into business outcomes.
We enable brands, agencies and platforms to plan, target, optimize and validate campaigns that close the online-to-offline gap. As a media-agnostic, Privacy-by-Design platform, we deliver intelligence they trust.
Founded in 2012 and headquartered in Berlin, Adsquare operates across the Americas, Europe and APAC — trusted by over 2,500 clients across the globe.