Berlin — October 6, 2023 —
Adsquare, the foremost location intelligence platform, partners with mobile.de and Kleinanzeigen, Germany’s leading online classifieds marketplaces. The exclusive data partnership promises to revolutionise the world of precision advertising. Mobile.de and Kleinanzeigen, renowned for their commitment to enhancing user experiences across their platforms, are onboarding audience data from their apps to provide advertisers with an unparalleled level of granular insights and targeting capabilities.
Mobile.de, Germany’s largest vehicle marketplace, caters to both private individuals and professional dealers, offering an extensive range of automotive listings. On the other hand, Kleinanzeigen, a free online classifieds marketplace, fosters sustainable action and brings the joy of secondhand trade to users in Germany.
Under this strategic partnership, mobile.de and Kleinanzeigen are sharing audience data segmented based on users' granular interests and purchase intent. This wealth of data is seamlessly integrated into Adsquare's intuitive and self-service interface, empowering advertisers to leverage these insights for precision targeting and maximising the impact of their campaigns.
Adsquare's platform offers advanced control and unparalleled integration capabilities with leading Demand-Side Platforms (DSPs), ensuring that advertisers can effortlessly access and harness the power of mobile.de and Kleinanzeigen audience data to create more effective and engaging omnichannel campaigns, including mobile and Digital Out-of-Home (DOOH) channels. For the OOH use case, Adsquare combines audience data with location signal data to then compute an easy to understand index that scores each audience segment, for each unique location, for every hour of the day.
"We are thrilled to join forces with mobile.de and Kleinanzeigen to provide our clients with access to high-quality, deterministic first-party data," said Maria Botelho, VP Global Partnerships at Adsquare. "This partnership further solidifies Adsquare's commitment to offering cutting-edge privacy-compliant solutions to advertisers, enabling them to reach their target audiences with unmatched precision."
This collaboration marks a significant milestone in the evolution of data-driven advertising. Advertisers will now have access to a wealth of high intent and special interest data, allowing them to craft campaigns that resonate deeply with their target audiences.
Kleinanzeigen
Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. In May 2023, the name was changed to Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a global leader in online classifieds. Adevinta includes over 25 digital marketplaces that connect more than 120 million people and over one million businesses in Europe, every month.
mobile.de
mobile.de is Germany's largest vehicle marketplace with about 1.4 million listed cars, trucks, and motorcycles. Both private customers and more than 40,000 registered vehicle dealers use the platform. Including automatic listing exports to the sister platform Kleinanzeigen, mobile.de offers car dealers a reach of 20 million individual users per month (source: AGMA digital facts; mobile.de, classifieds, categories: cars, motorcycles, commercial vehicles, mobile homes; Ø month April 2022 to March 2023). As a "one-stop shop," mobile.de offers not only buying and selling services but also financing and leasing solutions, among others. The company, founded in 1996, is a subsidiary of Adevinta, a globally leading provider of online classifieds portals.
Adsquare
Adsquare makes the physical world measurable — turning real-world behavior into business outcomes.
We enable brands, agencies and platforms to plan, target, optimize and validate campaigns that close the online-to-offline gap. As a media-agnostic, Privacy-by-Design platform, we deliver intelligence they trust.
Founded in 2012 and headquartered in Berlin, Adsquare operates across the Americas, Europe and APAC — trusted by over 2,500 clients across the globe.