Discover the power of a next-level TV activation solution. Adsquare has partnered with LiveRamp to bring you the precision and performance you need to optimise your TV campaigns. Adsquare’s rich audience data combined with LiveRamp's identity technology, enables the delivery of targeted TV ads that drive real results.
Why choose Adsquare & LiveRamp for your TV activation?
- Access to premium audience data: Adsquare’s ID-Precise audience data leverages a standardised audience taxonomy that unifies data from multiple signals to create cohesive audience segments, helping you target based on unique characteristics and behaviours of consumers.
- TV targeting simplified: LiveRamp’s identity technology allows you to seamlessly plan and activate addressable and OTT TV advertising. Achieve better reach and engagement with targeted audience segments built specifically for your TV goals.
- Real-time TV subscriber counts: With near-instant subscriber counts, you can activate campaigns with accuracy and confidence, knowing exactly who your ads are reaching.
A powerful combination
Now fuelled with Adsquare's rich data, users of LiveRamp’s self-service platform benefit from streamlined TV planning and activation. Whether targeting audiences for addressable TV or OTT platforms, this combination of data and identity technology empowers you to build and distribute highly relevant ads to the right viewers. Your immediate benefit? Enhanced targeting strategies and maximised TV advertising effectiveness.
Featured data categories:
With Adsquare’s data, you can activate segments from the following categories:
- Demographics
- Seasonal Trends
- Travel Behaviour
- Auto Enthusiasts
- …and many more tailored categories
Ready to boost your TV campaign performance?
Take the next step by activating Adsquare’s data with LiveRamp.
Login to the LiveRamp platform, reach out to your Account Manager or complete the form below to start planning your next successful TV campaign.