Berlin — February 3, 2025 —
Adsquare, a leading platform for location intelligence and real-time data solutions, is proud to announce the expansion of its Measurement solution to Switzerland and Austria. This new capability allows advertisers in these markets to quantify store visits, attribute media spend, and optimise campaigns on the fly for better business outcomes.
Key benefits of Adsquare Measurement include:
- Access real-time visit data directly in your DSP to refine campaign performance
- Prove the impact of your ads by linking media spend to actual store visits
- Optimise store visits while reducing costs with precise, high-quality data
In an increasingly competitive advertising landscape, it’s crucial for brands to bridge the gap between digital advertising and real-world consumer behaviour. Adsquare Measurement achieves this by activating movement data for independent footfall measurement, allowing advertisers to track store visits and attribute media spend directly to real-world results.
We are thrilled to meet the growing demand for movement data in Switzerland and Austria and see this as a strong new chapter for both markets. Our Measurement solution, powered by our proprietary visit matching methodology, provides advertisers with precise and independent insights by mapping audience signals onto highly accurate 2D polygons of store locations. This unmatched precision enables brands to directly link their ad spend to store visits, optimise campaigns in real time, and maximise the impact of their investments.
David LuchtenburgGeneral Manager for the DACH region at Adsquare
This expansion demonstrates Adsquare’s continued commitment to empowering advertisers in the DACH region with cutting-edge location intelligence solutions. Available in 29 countries across the Americas, EMEA, and APAC regions, Adsquare Measurement helps brands turn insights into action.
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Adsquare
Adsquare makes the physical world measurable — turning real-world behavior into business outcomes.
We enable brands, agencies and platforms to plan, target, optimize and validate campaigns that close the online-to-offline gap. As a media-agnostic, Privacy-by-Design platform, we deliver intelligence they trust.
Founded in 2012 and headquartered in Berlin, Adsquare operates across the Americas, Europe and APAC — trusted by over 2,500 clients across the globe.