It Works and Adsquare unite to innovate out-of-home campaign strategies

It Works, a pioneering force in the advertising industry, is excited to announce its recent partnership with Adsquare, a global Location Intelligence Platform. This collaboration offers It Works' clients advanced audience targeting capabilities and precise footfall measurement to enhance their programmatic out-of-home campaigns.

Through this partnership, It Works gains access to Adsquare's audience scoring solution, which prioritises privacy while enabling effective audience targeting. Using a movement behaviour prediction engine, Adsquare combines mobile audience data with SDK-derived location data, connecting audience segments to Out-of-Home locations. The result is a predictive audience index, scoring each audience segment for every unique location and hour of the day. This enhances the ability of It Works' clients to precisely plan and deliver programmatic OOH campaigns, ensuring effective reach to desired audiences. As the data is fully integrated in to LOCATRICS Superview, the full-service platform for public media, it has never been easier to operationalise the insights of Adsquare’s audience insights.

Furthermore, as part of this collaboration, It Works is proud to offer its clients an innovative footfall measurement solution provided by Adsquare. This solution enables accurate tracking and measurement of store visitation throughout the campaign, providing valuable insights into the impact and effectiveness of OOH campaigns. It Works' clients can utilise Real-Time Footfall Measurement to make informed decisions and optimise their advertising strategies for maximum ROI.

“We are very happy to have extended our collaboration to a full-size partnership in order to offer high-quality actionable insights to our clients. By seamlessly integrating into Locatrics' analytics, planning, and buying processes like never before, we elevate insights to unprecedented levels of effectiveness. This empowers our clients to leverage data-driven decisions, enabling them to implement advertising strategies with unparalleled precision and impact.”, says Lars Kirschke, CPO It Works.

The partnership covers the German market.