Nextdoor and Adsquare partner to deliver independent footfall attribution for advertisers

Nextdoor, the neighbourhood network, today announced its partnership with Adsquare, the real-world data platform for the outcomes era, to bring independent footfall verification to the UK market. One example campaign run on Nextdoor, independently verified by Adsquare, saw visits to petrol station forecourts increase by 91% against a control group.

"The industry has entered the outcomes era, where brands need to understand the true value of every investment, yet measurement remains fragmented across channels," said Rob Garber, Global VP of Agencies and Brands at Adsquare. "By using Adsquare as an independent measurement partner, Nextdoor is providing the transparency brands need to measure impact across their entire media campaign."

The initiative demonstrates how Nextdoor’s hyper-local environment, combined with Adsquare’s incrementality insights, guides consumers from digital discovery to physical locations. Nextdoor reaches over 10 million users across the UK, connecting neighbours who are actively engaged in their local communities with brands, businesses and public services. Unlike other platforms, Nextdoor is built around real-life connection — the relationships, recommendations and interactions that happen on the doorstep. That proximity and trust creates a high-intent environment that translates into real-world action, with ads on Nextdoor going beyond awareness, driving genuine local connections and footfall. Gareth Walton, Head of EMEA Sales, Nextdoor said: "People on Nextdoor aren't just scrolling — they're planning, asking neighbours for recommendations, and actively looking for things nearby. That kind of local intent is genuinely hard to find at scale."

"Ads on our platform translate into real-world action and visits — and for brands with physical locations across the UK, this partnership with Adsquare is the missing link between digital spend and physical results — and that's a real game changer for UK advertisers."

"This partnership brings together Nextdoor’s community-driven platform and Adsquare’s attribution technology to prove offline outcomes," said Tom Laband, CEO and Co-Founder at Adsquare. “We’re enabling advertisers to verify the full impact of their campaigns — from footfall uplift analysis to detailed audience insights. This empowers them to make data-driven decisions with confidence."

As scrutiny on advertising budgets intensifies, the Nextdoor and Adsquare partnership gives UK marketers the independent proof they need that digital spend translates into real-world results.