Publicis Media engaged Adsquare as a neutral, independent and omnichannel footfall measurer to quantify actual store visits to Marriott’s F&B POIs after users had been exposed to their ad campaigns. The campaigns ran in 7 different countries in APAC (Singapore, Thailand, Taiwan, Hong Kong, Malaysia, South Korea and Australia). Thanks to Adsquare, Publicis Media was able to measure offline visits attributed to media activations on Programmatic Display and Social Media. Creatives were strategically split into different pillars to test what type of content resonated the most within each target audience. When users were exposed to a Marriott ́s ad on their personal devices and walked into a Marriott ́s store, Adsquare was collecting granular location signals of each user with user ́s consent and it was attributing these visits back to the campaign within a 7-day lookback period to realize the true impact of the ads.