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Whitepaper: Footfall Measurement

14 July 2020, Tuesday | By: Christoph Herwig
30 min read
Footfall Measurement Store Visit Atribution

About Christoph Herwig

Christoph is VP Marketing, is 6 years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

In this paper, we look at the benefits to advertisers of attributing store visits to ad exposure, provide examples of companies that are already using it, and outline some of the technical underpinnings that make it possible. Our argument is simple: footfall measurement should be added to existing KPIs to help brands get a more holistic, retrospective understanding of campaign effectiveness, and to help generate tactical real-time insights to fine-tune live campaigns. The result will be much more effective advertising and ultimately more sales.

The report’s content in a nutshell:

  • Three factors that make footfall measurement a ‘must have’
  • Privacy regulation and the question of consent
  • The five foundations of effective footfall measurement
  • The technicalities of footfall measurement
  • Footfall measurement the Adsquare way

About Christoph Herwig

Christoph is VP Marketing, is 6 years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

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