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Whitepaper: The Data-Driven Transformation of OOH

16 September 2020, Wednesday | By: Christoph Herwig
30 min read
Adsquare Digital Out of Home

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

In this paper, we investigate the data-driven transformation of OOH advertising. Here, you will find data points that show exactly what this transformation means for advertisers and why they should care. We also provide a clear step by step guide of how advertisers can drive success in their OOH campaigns and leverage programmatic to drive efficiency and scale.

Over the next few years, we believe OOH will take its place at the heart of integrated, automated and measurable campaigns. We hope this paper will provide a starting point to help you place your business at the forefront of this change.

The report’s content in a nutshell:

  • The transformation of OOH
  • Preparing for the OOH revolution
  • Five steps to transformational OOH

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.