In this paper, we investigate the data-driven transformation of OOH advertising. Here, you will find data points that show exactly what this transformation means for advertisers and why they should care. We also provide a clear step by step guide of how advertisers can drive success in their OOH campaigns and leverage programmatic to drive efficiency and scale.
Over the next few years, we believe OOH will take its place at the heart of integrated, automated and measurable campaigns. We hope this paper will provide a starting point to help you place your business at the forefront of this change.
The report’s content in a nutshell:
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