3 min read 
London – 22 May 2024. PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally.
The collaboration leverages PubMatic’s premium publishing partners and strong buy-side relationships alongside Adsquare’s unique data sets for the benefit of all industry players. For media buyers, it will enable access to demographics, interests, affinities, and purchase intent data sets, in turn enhancing targeting and campaign optimisation. This will help unlock improved performance metrics such as increased ROI, higher engagement, and stronger brand affinity.
Similarly, publishers will benefit from the ability to more effectively package and sell their inventory and data, while advertisers will gain direct access to PubMatic’s global ad inventory with enhanced audience targeting capabilities. The partnership prioritises data privacy and compliance, ensuring adherence to global and local regulations by design.
“By working in tandem, Adsquare and PubMatic empower advertisers to deliver relevant messaging and high-quality experiences to consumers no matter where they are in the world or which device they are using,” said Tom Laband, CEO & Co-Founder of Adsquare. “Together, we are giving publishers and advertisers a reliable, scalable, cookie-free way to increase addressability across the open internet and, in turn, to maximise the positive impact that advertising has.”
“Data-privacy is the key topic of our time, and we are constantly looking to deliver solutions to our partners that are not only future-proofed, but give them a competitive edge,” said Mark Williams, Senior Director, Audience & Commerce Solutions EMEA and US at PubMatic. “Integrating Adsquare’s data into PubMatic’s Connect platform drives value for every player in the advertising ecosystem in a privacy-first way. We are incredibly pleased to be one of the first to integrate Adsquare’s data and believe this partnership will play a pivotal role over the coming years.”
About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
About Adsquare
At Adsquare, we redefine marketing through cutting-edge location intelligence, empowering impactful omnichannel campaigns with strict adherence to data protection standards.
We are the award-winning cornerstone for enhanced campaign planning, precise audience targeting, and robust measurement.
Adsquare has rapidly become a global force, integrated with market-leading platforms and our accurate and consented data are the secret sauce for those looking to elevate their marketing effectiveness.
Established in 2012, Adsquare has earned the trust of 1,800 global brands and agencies and operates in 26 countries. Headquartered in Berlin, Germany, we have a global presence with offices in 9 locations worldwide.
For more details, visit our website at adsquare.com and stay connected with us on LinkedIn.