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Deliver better-performing campaigns with Adsquare’s audience targeting solutions. Build your next campaign based on detailed audience data to improve your targeting and maximise ROI.

digital retargeting

purchase history, online advertising, keep your brand in front of bounced traffic, reminds visitors

location-based services

digital campaign, audience data, view of consumers, mobile advertising, socio-demographic, brand preferences, movement history, personal interests, geographical location, geodata from smartphone, global positioning,

Audience Targeting

Audience Targeting

Supercharged insights from multiple sources

Combining interests and movement data allows you to deliver better performing campaigns.

Where we go and what we do is an indication of intent. When audience data is intelligently interpreted it can shed light on consumers in illuminating and highly effective ways.

audience targeting online digital data campaign

See the bigger picture

Combining online and offline Data provides a holistic view of consumers and their wants and needs. At Adsquare, audience data comprises audience segments connected to Mobile Advertising IDs and takes the form of:

Socio-demographic data
Brand preferences
Movement history
Personal interests
Purchase history

audience targeting
Read more about the technologies that we use in Audience Targeting in Our Technology section.

Audience Targeting in action

Subway steals a lead on the competition

In a highly competitive and localised fast food market, Subway France used Adsquare Audience Targeting to deliver a highly effective video campaign that boosted store visits by nearly 50%,

Get the full case study and more in The Lab.
audience targeting location data

Slide

Subway steals a lead on the competition

In a highly competitive and localised fast food market, Subway France used Adsquare Audience Targeting to deliver a highly effective video campaign that boosted store visits by nearly 50%.

Get the full case study and more in The Lab.
case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study view case study subway
Slide Select your target market Step 1 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Browse data catalogue and build target audience Step 2 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Define the lookback period and proximity Step 3 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Monitor and control audience reach and price Step 4 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study Slide Select your preferred DSP Step 5 case study From Flat Packed to Packed Floors Ikea Italy used Proximity Targeting to reach active homewear shoppers who were close to both their own and competitor stores. This tightly targeted, always on campaign ensured a constant mobile presence and delivered an average uplift in store visits of 100% vs a control group. Get the full case study and more in The Lab. View Case Study

Audience Targeting for your brand

Curious to see how Audience Targeting can impact your brand? Get in touch now for a bespoke consultation with a Data Expert.