Audience Targeting
Supercharged insights from multiple sources
Combining interests and movement data allows you to deliver better performing campaigns.
Where we go and what we do is an indication of intent. When audience data is intelligently interpreted it can shed light on consumers in illuminating and highly effective ways.
See the bigger picture
Combining online and offline Data provides a holistic view of consumers and their wants and needs. At Adsquare, audience data comprises audience segments connected to Mobile Advertising IDs and takes the form of:
Socio-demographic data
Brand preferences
Movement history
Personal interests
Purchase history
Read more about the technologies that we use in Audience Targeting in Our Technology section.
Audience Targeting in action
Subway steals a lead on the competition
In a highly competitive and localised fast food market, Subway France used Adsquare Audience Targeting to deliver a highly effective video campaign that boosted store visits by nearly 50%,
Get the full case study and more in The Lab.
Audience Targeting for your brand
Want to see how Audience Targeting can impact your brand? Get in touch for a bespoke consultation with a location data expert.
