Driving qualified leads: How Porsche optimised dealership foot traffic using Adsquare

Porsche has always been a brand synonymous with luxury and precision, and their marketing efforts are no different. When the brand set out to drive more foot traffic to their dealerships across Canada, they didn’t just want quantity—they wanted quality.

Challenge

The challenge wasn’t just about getting people to visit their dealerships; it was about ensuring those visitors were high-value consumers genuinely interested in a Porsche.

With a broad, diverse audience to reach across a massive geography, Porsche needed a tool to track how their ads were converting into real dealership visits. They required a data-driven solution that could measure footfall with pinpoint accuracy while filtering out irrelevant traffic like employees or repeat visitors. Their ultimate goal was to use this data to fine-tune their ad spend, ensuring that every dollar contributed to driving meaningful, qualified traffic.

Solution

Silverpush, Porsche’s  YouTube Contextual targeting partner, teamed up with Adsquare to solve this problem using the power of Adsquare Measurement. By providing non-probabilistic, highly accurate visit data, Adsquare was able to eliminate the guesswork, giving Porsche a clear view of consumer behaviour. With seamless Google integration, Adsquare enabled precise tracking of store visits across a multi-device strategy, directly in Porsche’s preferred DSP.

The campaign focused on YouTube Video, with a strong emphasis on mobile devices—where a significant portion of Porsche’s potential audience could be reached. By tracking users who were exposed to Porsche’s ads and then visited a dealership, Adsquare’s technology provided a clear link between digital exposure and physical footfall. This allowed Porsche to adjust their targeting on-the-fly, ensuring every dollar spent was optimised to bring the most valuable leads into their dealerships.

Results

• 73 unique visits
• $846.44 CPV

The results spoke for themselves. Over the course of one month of measurement, 73 qualified visitors were driven to Porsche dealerships, all while maintaining a Cost Per Visit of $846.44. Given Porsche’s premium pricing and the high lifetime value of their customers, we can infer a strong Return on Ad Spend (ROAS). While specific dealership sales data isn’t available, the significant foot traffic suggests that each visitor represents a meaningful opportunity for conversion. With Porsche’s luxury vehicle margins, even a modest conversion rate would result in a substantial return. Additionally, the real-time data allows Silverpush and AdSquare to refine future campaigns, optimising budget allocation to drive even higher ROAS.

Impact

Adsquare Measurement wasn’t just a tool for tracking foot traffic—it was a strategic enabler:

• By delivering accurate, non-probabilistic data, Adsquare allowed Porsche and Silverpush to filter out irrelevant visits and focus exclusively on qualified leads. 
• This precision led to better resource allocation and maximised ROI, driving meaningful business outcomes for Porsche.

“We chose Adsquare for Porsche because of its commitment to real, verifiable data. Unlike solutions that rely on extrapolation, Adsquare allows us to focus on actual customer behaviour. This means filtering out the noise, such as dealership employees, and concentrating on fresh foot traffic. Additionally, Adsquare perfectly complemented Silverpush’s contextual intelligence, which helped Porsche’s messaging resonate with high value customers.”

– Jeff McCann, Country Manager, Silverpush Canada

Tech

Measurement: Leverage our daily visitation data feed to measure store visits in order to optimise your campaign on the go.

DSP Integration: Adsquare seamlessly integrates with major DSPs, allowing you to plan, model, and activate your campaign within your preferred DSP, all without leaving the Adsquare platform.