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Whitepaper: Location Context 2.0

1 June 2021, Tuesday | By: Christoph Herwig
30 min read
Proximity Targeting

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale? The answer, as set out in this white paper, is for the industry to double down on context-based marketing by enriching it with spatial and geo-located audience data. The model gives all the benefits of digital personalisation with none of the privacy downsides. We provide examples of companies that are already using it, and outline some of the technical underpinnings that make it possible.

The report’s content in a nutshell:

  • Learn about the impact when targeting in the context of location
  • Discover what is possible when time, movement and location data intersect
  • Understand the future-proof methodology behind Proximity Targeting

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

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