To overcome the challenge, Digital Angels and GameStop decided to leverage the full potential of Adsquare´s audience and location intelligence. Digital Angels supported GameStop in the collection of latitudes and longitudes related to the complete list of stores in Italy and Adsquare employed such information to provide two solutions:
- Proximity Targeting, to target users in the proximity of GameStop stores and incentivise them to visit GameStop points of sale;
- Place Visits, to reach people who had visited GameStop stores in the previous weeks, thus with an affinity or interest in the brand.
Digital Angels activated the campaign via Adform, thanks to Adsquare´s integration with the world’s leading DSPs.