Adsquare’s processing of Personal Data is subject to applicable data protection laws such as the General Data Protection Regulation (EU) 2016/679 (“GDPR”); and applicable national data protection laws (e.g. the Federal Data Protection Act (“BDSG”).
Terms such as “Controller”, “Processor”, “Data Subject”, “Personal Data”, “Processing” (and “Process”) and “Special Categories of Personal Data” shall therefore have the meanings given in the EU General Data Protection Regulation.
If you reside in the U.S., please visit our US Privacy Supplement section.
Last updated: 1st December, 2022
1. What we do
Adsquare offers a digital advertising technology platform that facilitates the creation and execution of targeting, measurement, and analysis for digital and location-based advertising campaigns. It provides a transparent and neutral data exchange platform that brings advertisers and data providers together in a fair, secure, and privacy-friendly way.
This helps companies to make their digital marketing campaigns more relevant, reducing the number of ads you see that aren’t beneficial or of interest to you and validating their effectiveness. An opt-out from targeting would not reduce the number of ads, it just makes the ads you receive less relevant.
What we do on this website
This website provides information about us, our Partners, and solutions, it allows you to contact us through our contact form, to subscribe to our newsletter and to apply to the open positions at Adsquare via the connected HR management software provided by Personio GmbH & Co. KG
2. Controller Information
For this Policy, the legal entity in control of the Personal Data is adsquare GmbH, a company incorporated under the laws of Germany (registration number HRB 171195 B (Amtsgericht Charlottenburg) whose principal place of business is at Saarbrücker Str. 36, 10405 Berlin, Germany.
If you have any questions or concerns about Controller’s use of Personal Data or if you have questions about privacy at Adsquare, please contact us or our Data Protection Officer using the below Contact Form.
3. Sources of Personal Data
Via technical cookies that are saved to recognise you when you visit our website
When you provide us information via the contact form, download form, or newsletter subscription field
When you provide information via the application form, hosted by HR management software company Personio GmbH. & Co. KG
4. What information do we collect and for which purposes?
At your discretion you can provide us with Personal Data and some information is automatically provided by your internet browser when you visit our website. These types of information and our respective processing purposes are as follows:
|Personal Data Types||Purposes / Use Cases|
|If you wish to receive our newsletter, download Adsquare company collateral, apply for open vacancies or get in touch with our staff, by providing us with your e-mail address and other Personal Data we use your contact information to provide you with the requested services.|
|Browser type and version
Adsquare URLs that are accessed
Date and time of the access
Internet protocol (IP) address
Log file data are automatically provided by your internet browser. In some countries, including countries in the European Economic Area, this information is considered Personal Data under applicable data protection laws.
Collecting this information enables us to better understand the visitors who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes, retargeting campaigns, measuring the success of our own marketing campaigns and to improve the quality and relevance of our website to our visitors.
If we ask you to provide any other information not described above, the information and the reasons why we ask you to provide it will be made clear to you at the point we collect your personal information.
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymised collection of IP addresses (so called IP-masking).
5. Who do we share your information with?
We disclose your information to the following categories of recipients:
- To any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person,
- To a potential buyer (and its agents and advisors) in connection with any proposed purchase, merger, or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice.
6. Your rights as a Data Subject
As a company located in the EU, we guarantee your GDPR rights to:
You can obtain information about the Personal Data that we have about you
You can ask us to correct the Personal Data that we have about you that is incorrect, inaccurate, or incomplete.
- Data Portability
You can request your information in a format that is machine-readable
- Object Processing
You can object the processing of your personal data for marketing purposes
- Restrict Processing
You can request the restriction of the processing activities
You can request your data to be erased
If you wish to exercise any of these rights, you can do so at any time by contacting us using the below Contact Form.
If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.
To opt-out from our marketing communications at any time you can click on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), please contact us using the below Contact Form.
You have the right to complain to a data protection authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here).
If you are a resident in California, please refer to our US Privacy Supplement.
7. How long do we keep your information?
Personal Data will be stored in accordance with applicable laws and kept as long as needed to carry out the purposes described in this Policy or as otherwise required by applicable law (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).
8. International Data Transfer
Our servers are in the European Union (the Netherlands, France, and Germany). However, Personal Data may be transferred to and processed in other countries as some third parties we share your information with may operate outside the EEA (e.g. United States of America). This means that when we transfer your Personal Data to these third parties, your information will be processed outside the EEA. Where applicable laws require us to utilize a data transfer mechanism, we rely on adequacy decisions as adopted by the European Commission; standard contractual clauses issued by the European Commission; or pursuant to established derogations for specific situations. You may obtain a redacted copy (from which commercial information and information that is not relevant has been removed) of such EU Standard Contractual Clauses by contacting us using the below Contact Form.
9. Legal basis for processing (EEA Data Subjects only)
If you are a Data Subject from the European Economic Area (EEA), our legal basis for collecting and processing the information described above will depend on the information concerned and the specific context in which we collect and process it.
We collect and process information from you only where we have your consent (Art. 6 para 1 lit. a) GDPR), where we need the information to provide our contractual obligation to you (Art. 6 para 1 lit. b) GDPR) or where we have a legitimate interest to do so. However, by way of example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental.
If you wish to learn more about specific legal ground(s) we rely on to process your information for any particular purpose (including any legitimate interests we have to process information), then please contact us using the below Contact Form.