I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via https://adsquare.com/privacy-policy-and-opt-out/.

* Required field.

Website Privacy Policy

Website Privacy Policy

Last updated: 10th April, 2024

This Website Privacy Policy (“Policy”) provides information about how adsquare GmbH (“Adsquare”, “we”, “us”) processes Personal Data within the scope of this website.

Adsquare’s processing of Personal Data is subject to applicable data protection laws such as the General Data Protection Regulation (EU) 2016/679 (“GDPR”); and applicable national data protection laws (e.g. the Federal Data Protection Act (“BDSG”).

Terms such as “Controller”, “Processor”, “Data Subject”, “Personal Data”, “Processing” (and “Process”) and “Special Categories of Personal Data” shall therefore have the meanings given in the EU General Data Protection Regulation.

If you reside in the U.S., please visit our US Privacy Supplement section.

1. What we do

Adsquare offers a digital advertising technology platform that facilitates the creation and execution of targeting, measurement, and analysis for digital and location-based advertising campaigns. It provides a transparent and neutral data exchange platform that brings advertisers and data providers together in a fair, secure, and privacy-friendly way.

This helps companies to make their digital marketing campaigns more relevant, reducing the number of ads you see that aren’t beneficial or of interest to you and validating their effectiveness. An opt-out from targeting would not reduce the number of ads, it just makes the ads you receive less relevant.

What we do on this website

This website provides information about us, our Partners, and solutions, it allows you to contact us through our contact form, to subscribe to our newsletter and to apply to the open positions at Adsquare via the connected HR management software provided by Personio GmbH & Co. KG

For information about Personal Data processing through our platform please visit our Platforms Privacy Policy.

2. Controller Information

For this Policy, the legal entity in control of the Personal Data is adsquare GmbH, a company incorporated under the laws of Germany (registration number HRB 171195 B (Amtsgericht Charlottenburg) whose principal place of business is at Saarbrücker Str. 36, 10405 Berlin, Germany.

If you have any questions or concerns about Controller’s use of Personal Data or if you have questions about privacy at Adsquare, please contact us or our Data Protection Officer using the below Contact Form or by email to privacy@adsquare.com.

3. Sources of Personal Data

  • Via technical cookies that are saved to recognise you when you visit our website

  • When you provide your Personal Data via a contact form, download form, or newsletter subscription field either in Adsquare’s website or via a third party application in which Adsquare promotes its services, product or industry knowledge.

  • When you provide information via the application form, hosted by HR management software company Personio GmbH. & Co. KG

    For more information on the cookies we use from third party service providers please refer to our Separate Cookie Policy.

4. What information do we collect and for which purposes?

At your discretion you can provide us with Personal Data and some information is automatically provided by your internet browser when you visit our website. These types of information and our respective processing purposes are as follows:

Personal Data Types Purposes / Use Cases
E-mail address
Company name
Phone number
If you wish to receive our newsletter, download Adsquare company collateral, apply for open vacancies, be contacted by an Adsquare sales representative about our products, or get in touch with our staff, by providing us with your e-mail address and other Personal Data we use your contact information to provide you with the requested services.
Browser type and version
Operating system
Referrer URL
Adsquare URLs that are accessed
Date and time of the access
Internet protocol (IP) address
Log file data are automatically provided by your internet browser. In some countries, including countries in the European Economic Area, this information is considered Personal Data under applicable data protection laws.

Collecting this information enables us to better understand the visitors who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes, retargeting campaigns, measuring the success of our own marketing campaigns and to improve the quality and relevance of our website to our visitors.
(For more information on the “Types of Data” please refer to the explanation provided under “Glossary of Basic Terms”)

If we ask you to provide any other information not described above, the information and the reasons why we ask you to provide it will be made clear to you at the point we collect your personal information.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymised collection of IP addresses (so called IP-masking).

5. Who do we share your information with?

We disclose your information to the following categories of recipients:

  • To our affiliate and third-party services providers who provide data processing services to us and support us in providing our services (for example, to support the delivery of, provide functionality on, or help to enhance the security of our website), or who otherwise process Personal Data for purposes that are described in this Privacy Policy or notified to you when we collect your personal information,
  • To any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person,
  • To a potential buyer (and its agents and advisors) in connection with any proposed purchase, merger, or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice.

6. Your rights as a Data Subject

As a company located in the EU, we guarantee your GDPR rights to:

  •   Access

You can obtain information about the Personal Data that we have about you

  •   Rectification

You can ask us to correct the Personal Data that we have about you that is incorrect, inaccurate, or incomplete.

  •   Data Portability

You can request your information in a format that is machine-readable

  •   Object Processing

You can object the processing of your personal data for marketing purposes

  •   Restrict Processing

You can request the restriction of the processing activities

  •   Erasure

You can request your data to be erased

If you wish to exercise any of these rights, you can do so at any time by contacting us using the below Contact Form or by email to privacy@adsquare.com.

If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.

To opt-out from our marketing communications at any time you can click on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), please contact us using the below Contact Form or by email to privacy@adsquare.com.

You have the right to complain to a data protection authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here).

If you are a resident in California, please refer to our US Privacy Supplement.

7. How long do we keep your information?

Personal Data will be stored in accordance with applicable laws and kept as long as needed to carry out the purposes described in this Policy or as otherwise required by applicable law (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

8. International Data Transfer

Our servers are in the European Union (the Netherlands, France, and Germany). However, Personal Data may be transferred to and processed in other countries as some third parties we share your information which may operate outside the EEA (e.g. United States of America). This means that when we transfer your Personal Data to these third parties, your information will be processed outside the EEA. Where applicable laws require us to utilize a data transfer mechanism, we rely on adequacy decisions as adopted by the European Commission; standard contractual clauses issued by the European Commission; or pursuant to established derogations for specific situations. You may obtain a redacted copy (from which commercial information and information that is not relevant has been removed) of such EU Standard Contractual Clauses by contacting us using the below Contact Form or by email to privacy@adsquare.com.

9. Legal basis for processing (EEA Data Subjects only)

If you are a Data Subject from the European Economic Area (EEA), our legal basis for collecting and processing the information described above will depend on the information concerned and the specific context in which we collect and process it. 

We collect and process information from you only where we have your consent (Art. 6 para 1 lit. a) GDPR), where we need the information to provide our contractual obligation to you (Art. 6 para 1 lit. b) GDPR) or where we have a legitimate interest to do so. However, by way of example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental.

If you wish to learn more about specific legal ground(s) we rely on to process your information for any particular purpose (including any legitimate interests we have to process information), then please contact us using the below Contact Form or by email to privacy@adsquare.com.

Send us your privacy request

We encourage you to explore our Privacy Centre to fully understand how Adsquare manages your Personal Data and to reach out with any questions you have using the below contact form or by email to privacy@adsquare.com. If you reside in the U.S., please refer to our US Privacy Supplement.

    (alphanumeric scheme: 00000000-0000-0000-0000-000000000000)

    * Required field. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review here.Adsquare does not process your name, email address, phone number, or home address, unless you have explicitly subscribed to our newsletter and marketing communications. We want to assure you that this Personal Data is not used in any Adsquare products and it is not necessary to send any additional personal data to unsubscribe. We respect your privacy and only use the information you have willingly provided.If your request is related to the solutions that Adsquare offers or for OPT-OUT / Deletion request we only require your Mobile Advertisement ID and an email address to communicate with you. Please do not share additional information such as phone number, home addressee, personal ID information, etc, as this is not necessary. In case of an Access Request, we will contact you if any other information is required.For information on how to find your Mobile Advertising ID please follow the instructions here.