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As the advertising industry navigates its way toward a post-cookie world, contextual targeting is experiencing a renaissance. One strategy of note is the use of location context to deliver locally relevant advertisements. Geo-contextual targeting empowers marketers to engage with consumers in a meaningful way by responding to their inferred interests and physical location in real time. To fully realise the potential of this approach, our latest playbook illuminates effective tactics for creating geo-contextually relevant campaigns, ensuring adaptability in a privacy-centric future.

Brand Awareness

Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
Adsquare partners with DSP Displayce
5 min read
Adsquare Partners with CKDelta and Urban Analytix to Drive Effectiveness in OOH Campaigns
5 min read
Platform tutorial: OOH Planning & Activation
5 min read
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
Adsquare Launches New Platform for OOH Campaign Planning and Activation
5 min read
Digital Out-of-Home Boost for Automotive Brand in Spain
3 min read
Adsquare and Skyrise Intelligence to offer first-party geo-located audience data
5 min read
Adsquare announces data partnership with O2 Motion
3 min read
Reducing your CPA with Geo-Contextual Targeting
5 min read
An Introduction to Proximity Targeting by Adsquare
10 min read
iOS 14.5 – The Future is Now Here
10 min read
An Introduction to Footfall Measurement by Adsquare
15 min read
Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising
5 min read
Whitepaper: The Data-Driven Transformation of OOH
30 min read
Partner Spotlight: Datonics – The Benefits of Adding Intent Data to Your Programmatic Campaigns
3 min read
Changes in weather trigger major business impact