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Google recently announced the launch of their Privacy Sandbox intending to improve data protection for advertising on smartphones. Many advertisers see this as a major threat, fearing a loss of addressable audiences on Android smartphones. We briefly summarise Google's announcement and explain what we think it means for the industry.

Industry Reports & Trends

What You Need to Know About Google’s Privacy Sandbox
5 min read
Sustainability Report: setting the course for a net-zero future
15 min read
Adsquare to Support Unified ID 2.0
7 min read
Whitepaper: Location Context 2.0
30 min read
Reframing the Industry: Adsquare´s POV on the Future of the Adtech
7 min read
iOS 14.5 – The Future is Now Here
10 min read
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
Whitepaper: The Data-Driven Transformation of OOH
30 min read
Whitepaper: Footfall Measurement
30 min read
Adsquare’s POV on Apple’s update to iOS 14
7 min read
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