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Discover expert strategies for successful CTV advertising campaigns. Learn how to leverage data-driven targeting, contextual relevance, and cross-device engagement to maximize ad effectiveness and drive measurable results in the dynamic landscape of digital advertising.

Industry Reports & Trends

Unlocking success: Strategies for effective CTV advertising campaigns
5 min read
Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
2 min read
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
Adsquare’s year in review 2023: An open letter from our founders
2 min read
Looking forward: Opportunities in the post-cookie era
5 min read
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
Audience Targeting: Delivering the right message to consumers on the go
5 min read
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
Bidstream vs. SDK – Different types of location data you need to know
4 min read
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
4 myths about data-driven marketing
3 min read
Leadership training: How to build the foundation for success
8 min read
What You Need to Know About Google’s Privacy Sandbox
5 min read
Sustainability Report: setting the course for a net-zero future
15 min read
Adsquare to Support Unified ID 2.0
7 min read
Whitepaper: Location Context 2.0
30 min read
Reframing the Industry: Adsquare´s POV on the Future of the Adtech
7 min read
iOS 14.5 – The Future is Now Here
10 min read
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
Whitepaper: The Data-Driven Transformation of OOH
30 min read
Whitepaper: Footfall Measurement
30 min read
Adsquare’s POV on Apple’s update to iOS 14
7 min read