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Industry Reports & Trends

April 15, 2024 by Adsquare
Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
April 4, 2024 by Adsquare
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
March 28, 2024 by Adsquare
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
2 min read
February 28, 2024 by Adsquare
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
February 15, 2024 by Adsquare
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
December 21, 2023 by Adsquare
Adsquare’s year in review 2023: An open letter from our founders
2 min read
December 21, 2023 by Adsquare
Looking forward: Opportunities in the post-cookie era
5 min read
December 20, 2023 by Adsquare
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
October 30, 2023 by Adsquare
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
July 6, 2023 by Adsquare
Audience Targeting: Delivering the right message to consumers on the go
5 min read
May 25, 2023 by Adsquare
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
May 9, 2023 by Adsquare
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
May 5, 2023 by Adsquare
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
April 17, 2023 by Adsquare
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
March 8, 2023 by Christoph Herwig
Bidstream vs. SDK – Different types of location data you need to know
4 min read
March 6, 2023 by Adsquare
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
February 28, 2023 by Adsquare
4 myths about data-driven marketing
3 min read
January 16, 2023 by Irene Bellodi
Leadership training: How to build the foundation for success
8 min read
March 7, 2022 by Tom Laband
What You Need to Know About Google’s Privacy Sandbox
5 min read
December 9, 2021 by Adsquare
Sustainability Report: setting the course for a net-zero future
15 min read
September 16, 2021 by Christoph Herwig
Adsquare to Support Unified ID 2.0
7 min read
July 1, 2021 by Christoph Herwig
Whitepaper: Location Context 2.0
30 min read
June 29, 2021 by Tom Laband
Reframing the Industry: Adsquare´s POV on the Future of the Adtech
7 min read
April 30, 2021 by Christoph Herwig
iOS 14.5 – The Future is Now Here
10 min read
December 1, 2020 by Tom Laband
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
September 16, 2020 by Christoph Herwig
Whitepaper: The Data-Driven Transformation of OOH
30 min read
July 14, 2020 by Christoph Herwig
Whitepaper: Footfall Measurement
30 min read
June 30, 2020 by Tom Laband
Adsquare’s POV on Apple’s update to iOS 14
7 min read