Discover how location enables privacy-first audience targeting, connects digital ads to real-world outcomes, and drives precision at scale.

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Industry Reports & Trends

September 30, 2025 by Adsquare
Location: The privacy-first signal marketers can’t afford to ignore
6 min read
September 4, 2025 by Adsquare
Enriching your audiences: The power of geo-behavioural insights
6 min read
August 8, 2025 by Adsquare
Driving retail growth: Putting location data to work with Adsquare Analytics
6 min read
August 7, 2025 by Adsquare
The intelligence layer: The foundation of outcome-based advertising
6 min read
July 8, 2025 by Adsquare
Unlocking outdoor impact: An interview with Adsquare’s Serkan Uzundonekoglu and James Morgan on programmatic (D)OOH attribution
6 min read
June 5, 2025 by Adsquare
Activate with accuracy: How ID-Precise and Geo-Contextual Data maximise campaign performance
5 min read
May 20, 2025 by Adsquare
Inside Adsquare’s Attribution Dashboard: Insights that shape smarter strategy
5 min read
April 29, 2025 by Adsquare
Crafting the perfect curated deal: How to drive strategic impact with Adsquare Curation
5 min read
April 16, 2025 by Adsquare
Curating for context: Enhancing ad relevance with Adsquare’s Geo-Contextual PMP
5 min read
March 11, 2025 by Adsquare
From clicks to footsteps: Bridging online intent with offline action
6 min read
March 6, 2025 by Adsquare
Retail media: The next evolution in programmatic advertising
6 min read
February 13, 2025 by Adsquare
Curation: A streamlined approach to data-driven targeting
4 min read
February 4, 2025 by Guest Insights Contributor
In-person shopping is growing – so is the need for footfall attribution
6 min read
December 20, 2024 by Adsquare
Adsquare 2024 ESG Report: Driving change through responsibility
30 min read
December 19, 2024 by Adam Powell
White paper: Harnessing the power of location intelligence to transform customer experiences
30 min read
November 8, 2024 by Adsquare
Advanced TV advertising: Unlock precision targeting with Adsquare & LiveRamp
6 min read
October 25, 2024 by Adsquare
Real-time ad precision: The power of Adsquare’s integration with Displayce
6 min read
October 10, 2024 by Adsquare
Driving qualified leads: How Porsche optimised dealership foot traffic using Adsquare
5 min read
September 4, 2024 by Adsquare
Maximising OOH with location intelligence: Insights for data-driven success
6 min read
June 25, 2024 by Adsquare
Programmatic buying in CTV: The auction advantage for enhanced campaign performance
2 min read
June 25, 2024 by Adsquare
CTV Advertising: Transforming programmatic media strategies for modern audiences
30 min read
June 13, 2024 by Adsquare
Cracking the code of consumer preferences: Actionable insights for CTV audience engagement
5 min read
May 6, 2024 by Adsquare
Unlocking success: Strategies for effective CTV advertising campaigns
5 min read
April 15, 2024 by Adsquare
Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
April 4, 2024 by Adsquare
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
March 28, 2024 by Adsquare
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
5 min read
February 28, 2024 by Adsquare
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
February 15, 2024 by Adsquare
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
December 21, 2023 by Adsquare
Adsquare’s year in review 2023: An open letter from our founders
2 min read
December 21, 2023 by Adsquare
Looking forward: Opportunities in the post-cookie era
5 min read
December 20, 2023 by Adsquare
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
October 30, 2023 by Adsquare
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
July 6, 2023 by Adsquare
Audience Targeting: Delivering the right message to consumers on the go
5 min read
May 25, 2023 by Adsquare
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
May 9, 2023 by Adsquare
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
May 5, 2023 by Adsquare
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
April 17, 2023 by Adsquare
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
March 8, 2023 by Christoph Herwig
Bidstream vs. SDK – Different types of location data you need to know
4 min read
March 6, 2023 by Adsquare
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
February 28, 2023 by Adsquare
4 myths about data-driven marketing
3 min read
January 16, 2023 by Irene Bellodi
Leadership training: How to build the foundation for success
8 min read
March 7, 2022 by Tom Laband
What You Need to Know About Google’s Privacy Sandbox
5 min read
December 9, 2021 by Adsquare
Sustainability Report: setting the course for a net-zero future
15 min read
September 16, 2021 by Christoph Herwig
Adsquare to Support Unified ID 2.0
7 min read
July 1, 2021 by Christoph Herwig
Whitepaper: Location Context 2.0
30 min read
June 29, 2021 by Tom Laband
Reframing the Industry: Adsquare´s POV on the Future of the Adtech
7 min read
April 30, 2021 by Christoph Herwig
iOS 14.5 – The Future is Now Here
10 min read
December 1, 2020 by Tom Laband
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
September 16, 2020 by Christoph Herwig
Whitepaper: The Data-Driven Transformation of OOH
30 min read
July 14, 2020 by Christoph Herwig
Whitepaper: Footfall Measurement
30 min read
June 30, 2020 by Tom Laband
Adsquare’s POV on Apple’s update to iOS 14
7 min read