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As the advertising industry navigates its way toward a post-cookie world, contextual targeting is experiencing a renaissance. One strategy of note is the use of location context to deliver locally relevant advertisements. Geo-contextual targeting empowers marketers to engage with consumers in a meaningful way by responding to their inferred interests and physical location in real time. To fully realise the potential of this approach, our latest playbook illuminates effective tactics for creating geo-contextually relevant campaigns, ensuring adaptability in a privacy-centric future.

Industry Reports & Trends

Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
Audience Targeting: Delivering the right message to consumers on the go
5 min read
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
Bidstream vs. SDK – Different types of location data you need to know
4 min read
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
4 myths about data-driven marketing
3 min read
Leadership training: How to build the foundation for success
8 min read
What You Need to Know About Google’s Privacy Sandbox
5 min read
Sustainability Report: setting the course for a net-zero future
15 min read
Adsquare to Support Unified ID 2.0
7 min read
Reframing the Industry: Adsquare´s POV on the Future of the Adtech
7 min read
iOS 14.5 – The Future is Now Here
10 min read
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
Whitepaper: The Data-Driven Transformation of OOH
30 min read
Whitepaper: Footfall Measurement
30 min read
Adsquare’s POV on Apple’s update to iOS 14
7 min read