Discover how location enables privacy-first audience targeting, connects digital ads to real-world outcomes, and drives precision at scale.

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Technical Insight

September 30, 2025 by Adsquare
Location: The privacy-first signal marketers can’t afford to ignore
6 min read
September 4, 2025 by Adsquare
Enriching your audiences: The power of geo-behavioural insights
6 min read
August 8, 2025 by Adsquare
Driving retail growth: Putting location data to work with Adsquare Analytics
6 min read
August 7, 2025 by Adsquare
The intelligence layer: The foundation of outcome-based advertising
6 min read
July 8, 2025 by Adsquare
Unlocking outdoor impact: An interview with Adsquare’s Serkan Uzundonekoglu and James Morgan on programmatic (D)OOH attribution
6 min read
June 30, 2025 by Adsquare
Adsquare redefines campaign measurement with unified Attribution Dashboard
3 min read
January 30, 2025 by Adsquare
Adsquare expands Measurement solution to Austria & Switzerland
3 min read
October 21, 2024 by Adsquare
Introducing Adsquare Curation: Three private marketplaces for smarter media buying
3 min read
June 13, 2024 by Adsquare
Adsquare announces partnership with billups for privacy-compliant OOH planning and measurement
3 min read
May 22, 2024 by Christoph Herwig
Adsquare integrates with PubMatic on the sell-side to enhance omnichannel campaigns
3 min read
February 15, 2024 by Adsquare
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
December 21, 2023 by Adsquare
Looking forward: Opportunities in the post-cookie era
5 min read
June 30, 2023 by Adsquare
Navigating the future of targeting: Adsquare’s approach to ID-free advertising strategies
3 min read
June 7, 2023 by Adsquare
How the power of data fuels the adtech industry
3 min read
May 25, 2023 by Adsquare
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
April 5, 2023 by Adsquare
Adsquare’s data quality validated by external specialists
5 min read
March 8, 2023 by Christoph Herwig
Bidstream vs. SDK – Different types of location data you need to know
4 min read
December 20, 2022 by Adsquare
Improved accuracy and visualisation for our (D)OOH Planner
3 min read
October 24, 2022 by Christoph Herwig
How to maximise campaign performance with Real Time Footfall Measurement
5 min read
September 12, 2022 by Adsquare
Currency reach solution for OOH Planner
3 min read
August 18, 2022 by Adsquare
Adsquare launches media percentage price model for OOH Planner
3 min read
April 28, 2022 by Adsquare
3 Reasons to Use Telco Data in Campaign Planning
3 min read
April 26, 2022 by Adsquare
Adsquare introduces Normalised Data – targeting precision feature for (D)OOH planning
5 min read
December 9, 2021 by Adsquare
Sustainability Report: setting the course for a net-zero future
15 min read
November 26, 2021 by Adsquare
Platform tutorial: OOH Planning & Activation
5 min read
October 26, 2021 by Adsquare
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
October 25, 2021 by Adsquare
Adsquare Launches New Platform for OOH Campaign Planning and Activation
5 min read
July 30, 2021 by Christoph Herwig
Adsquare’s Pre-Bid Enrichment Technology
20 min read
June 14, 2021 by Adsquare
An Introduction to Proximity Targeting by Adsquare
10 min read
March 17, 2021 by Adsquare
An Introduction to Footfall Measurement by Adsquare
15 min read
December 9, 2020 by Christoph Herwig
Adsquare Partners With OOH DSP Sage + Archer
5 min read
November 30, 2020 by Adsquare
Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising
5 min read
September 30, 2020 by Adsquare
Vistar Media Partners with Adsquare to Transform DOOH
September 21, 2020 by Christoph Herwig
How to measure incrementality to prove your advertising is working
3 min read
February 25, 2020 by Christoph Herwig
Changes in weather trigger major business impact