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Discover how KAS, one of Spain’s iconic soft drinks, revitalised the bar scene with precision targeting. Partnering with OMD and Adsquare, KAS embarked on a journey to engage young bar-goers effectively. Learn how OMD tackled the challenge of pinpointing local bars frequented by the target audience and utilised Adsquare’s Audience Targeting solution to craft tailored segments based on Home & Work Locations. Dive into the seamless integration with DV360 and the impressive results achieved through innovative targeting strategies.

Attract New Customers

Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
Mastering targeting precision to find your ideal audience
5 min read
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
Harness the power of weather to supercharge your targeting strategy
5 min read
Audience Targeting: Delivering the right message to consumers on the go
5 min read
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
How to maximise campaign performance with Real Time Footfall Measurement
5 min read
Shifting lifestyle habits with programmatic DOOH
5 min read
Adsquare partners with DSP Displayce
5 min read
Burger King: Best Use of Digital OOH to Drive Footfall and Sales
5 min read
Driving online and offline traffic with Adsquare´s audience and location intelligence
5 min read
Adsquare Partners with CKDelta and Urban Analytix to Drive Effectiveness in OOH Campaigns
5 min read
Maximising advertising impact with programmatic DOOH
5 min read
Platform tutorial: OOH Planning & Activation
5 min read
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
Adsquare Launches New Platform for OOH Campaign Planning and Activation
5 min read
Mobile-2-Store Campaign for Fast Food Consumers
3 min read
The Power of Shifting Drive-to-Store Strategies and Measuring Footfall in Real-Time
3 min read
Proximity Targeting Campaign backed by a Post-Campaign Measurement Report
3 min read
Adsquare and Skyrise Intelligence to offer first-party geo-located audience data
5 min read
Adsquare announces data partnership with O2 Motion
3 min read
An Introduction to Proximity Targeting by Adsquare
10 min read
iOS 14.5 – The Future is Now Here
10 min read
An Introduction to Footfall Measurement by Adsquare
15 min read
MMA Smarties Award For Adsquare’s Footfall Measurement
10 min read
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising
5 min read
Whitepaper: The Data-Driven Transformation of OOH
30 min read
Partner Spotlight: Datonics – The Benefits of Adding Intent Data to Your Programmatic Campaigns
3 min read
Changes in weather trigger major business impact