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Discover how KAS, one of Spain’s iconic soft drinks, revitalised the bar scene with precision targeting. Partnering with OMD and Adsquare, KAS embarked on a journey to engage young bar-goers effectively. Learn how OMD tackled the challenge of pinpointing local bars frequented by the target audience and utilised Adsquare’s Audience Targeting solution to craft tailored segments based on Home & Work Locations. Dive into the seamless integration with DV360 and the impressive results achieved through innovative targeting strategies.

Campaign Inspiration

Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
Mastering targeting precision to find your ideal audience
5 min read
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
Targeting holiday shoppers: Conquer the busy shopping season
5 min read
Harness the power of weather to supercharge your targeting strategy
5 min read
Audience Targeting: Delivering the right message to consumers on the go
5 min read
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
How to maximise campaign performance with Real Time Footfall Measurement
5 min read
Shifting lifestyle habits with programmatic DOOH
5 min read
Burger King: Best Use of Digital OOH to Drive Footfall and Sales
5 min read
Driving online and offline traffic with Adsquare´s audience and location intelligence
5 min read
Maximising advertising impact with programmatic DOOH
5 min read
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
Mobile-2-Store Campaign for Fast Food Consumers
3 min read
Digital Out-of-Home Boost for Automotive Brand in Spain
3 min read
In-app Drive-to-Store campaign connecting people and places on the go.
3 min read
The Power of Shifting Drive-to-Store Strategies and Measuring Footfall in Real-Time
3 min read
Proximity Targeting Campaign backed by a Post-Campaign Measurement Report
3 min read
Mobile-2-Store Campaign for Gluten-Free Food Manufacturer
3 min read
Adsquare Takes Home Silver Medal in This Year´s Customer Sales and Service World Awards®
Adsquare’s Pre-Bid Enrichment Technology
20 min read
Reducing your CPA with Geo-Contextual Targeting
5 min read
An Introduction to Proximity Targeting by Adsquare
10 min read
An Introduction to Footfall Measurement by Adsquare
15 min read
Life After Lockdown: How To Drive More Customers To Stores in 2021
15 min read
MMA Smarties Award For Adsquare’s Footfall Measurement
10 min read
How to measure incrementality to prove your advertising is working
3 min read
Award-winning usage of mobile data
Case Study: How DoDo generated 20% higher CTR and 300% more store visits
3 min read
Changes in weather trigger major business impact