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Discover the importance of measuring footfall in today's digital advertising landscape. Explore how traditional metrics fall short and learn about the impact of digital platforms on consumer behavior analysis. Uncover insights into bridging online engagement with offline conversions and navigating data privacy regulations for ethical marketing practices.

Improve ROI

Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
Mastering targeting precision to find your ideal audience
5 min read
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
Targeting holiday shoppers: Conquer the busy shopping season
5 min read
Harness the power of weather to supercharge your targeting strategy
5 min read
Adsquare unveils cutting-edge location intelligence platform with enhanced user interface and innovative product: Location Analytics
10 min read
Activate Adsquare data directly within LiveRamp
Adsquare’s data quality validated by external specialists
5 min read
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
Improved accuracy and visualisation for our (D)OOH Planner
3 min read
How to maximise campaign performance with Real Time Footfall Measurement
5 min read
Currency reach solution for OOH Planner
3 min read
Adsquare launches media percentage price model for OOH Planner
3 min read
Shifting lifestyle habits with programmatic DOOH
5 min read
Adsquare partners with DSP Displayce
5 min read
3 Reasons to Use Telco Data in Campaign Planning
3 min read
Adsquare introduces Normalised Data – targeting precision feature for (D)OOH planning
5 min read
Burger King: Best Use of Digital OOH to Drive Footfall and Sales
5 min read
Driving online and offline traffic with Adsquare´s audience and location intelligence
5 min read
Adsquare Partners with CKDelta and Urban Analytix to Drive Effectiveness in OOH Campaigns
5 min read
Platform tutorial: OOH Planning & Activation
5 min read
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
Adsquare Launches New Platform for OOH Campaign Planning and Activation
5 min read
The Power of Shifting Drive-to-Store Strategies and Measuring Footfall in Real-Time
3 min read
Mobile-2-Store Campaign for Gluten-Free Food Manufacturer
3 min read
Adsquare and Skyrise Intelligence to offer first-party geo-located audience data
5 min read
Adsquare announces data partnership with O2 Motion
3 min read
Reducing your CPA with Geo-Contextual Targeting
5 min read
Whitepaper: Location Context 2.0
30 min read
An Introduction to Proximity Targeting by Adsquare
10 min read
iOS 14.5 – The Future is Now Here
10 min read
An Introduction to Footfall Measurement by Adsquare
15 min read
MMA Smarties Award For Adsquare’s Footfall Measurement
10 min read
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising
5 min read
Whitepaper: The Data-Driven Transformation of OOH
30 min read
Whitepaper: Footfall Measurement
30 min read
Partner Spotlight: Datonics – The Benefits of Adding Intent Data to Your Programmatic Campaigns
3 min read
Adsquare’s Real-Time Footfall Measurement product successfully integrated with MediaMath
3 min read
Case Study: How DoDo generated 20% higher CTR and 300% more store visits
3 min read