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Discover expert strategies for successful CTV advertising campaigns. Learn how to leverage data-driven targeting, contextual relevance, and cross-device engagement to maximize ad effectiveness and drive measurable results in the dynamic landscape of digital advertising.

Content Type

Unlocking success: Strategies for effective CTV advertising campaigns
5 min read
Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
It Works and Adsquare unite to innovate out-of-home campaign strategies
3 min read
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
2 min read
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
Adsquare’s year in review 2023: An open letter from our founders
2 min read
Looking forward: Opportunities in the post-cookie era
5 min read
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
Mastering targeting precision to find your ideal audience
5 min read
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
ID5 partners with Adsquare to enhance ad relevance
3 min read
Adsquare partners with mobile.de and Kleinanzeigen to empower precision advertising
3 min read
Targeting holiday shoppers: Conquer the busy shopping season
5 min read
Harness the power of weather to supercharge your targeting strategy
5 min read
Adsquare unveils cutting-edge location intelligence platform with enhanced user interface and innovative product: Location Analytics
10 min read
Activate Adsquare data directly within LiveRamp
Audience Targeting: Delivering the right message to consumers on the go
5 min read
Navigating the future of targeting: Adsquare’s approach to ID-free advertising strategies
3 min read
How the power of data fuels the adtech industry
3 min read
Vistar Media announces new partnership with Adsquare to drive innovation in programmatic OOH
3 min read
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
Building a strong employer brand: training for growth and leadership
6 min read
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
Adsquare’s data quality validated by external specialists
5 min read
Bidstream vs. SDK – Different types of location data you need to know
4 min read
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
4 myths about data-driven marketing
3 min read
Adsquare appoints new executives in the UK
3 min read
Leadership training: How to build the foundation for success
8 min read
Improved accuracy and visualisation for our (D)OOH Planner
3 min read
Adsquare to offer global Footfall Measurement via Xandr
3 min read
Adsquare announces strategic hires across Europe
2 min read
StackAdapt expands offering with footfall measurement and targeting solutions through Adsquare
3 min read
How to maximise campaign performance with Real Time Footfall Measurement
5 min read
Kantar and Adsquare team up to boost ID-free advertising effectiveness
3 min read
Yahoo partners with Adsquare to expand targeting & measurement for DOOH
3 min read
Adsquare’s take on achieving Work-Life Balance
3 min read
Currency reach solution for OOH Planner
3 min read
3 reasons why you should go on a company retreat
3 min read
Adsquare launches media percentage price model for OOH Planner
3 min read
Shifting lifestyle habits with programmatic DOOH
5 min read
Adsquare partners with DSP Displayce
5 min read
Adsquare opens office in Los Angeles and appoints Laura Quach as Sales Director Americas
3 min
3 Reasons to Use Telco Data in Campaign Planning
3 min read
Adsquare introduces Normalised Data – targeting precision feature for (D)OOH planning
5 min read
Burger King: Best Use of Digital OOH to Drive Footfall and Sales
5 min read
Driving online and offline traffic with Adsquare´s audience and location intelligence
5 min read
Adsquare Partners with CKDelta and Urban Analytix to Drive Effectiveness in OOH Campaigns
5 min read
What You Need to Know About Google’s Privacy Sandbox
5 min read
Maximising advertising impact with programmatic DOOH
5 min read
Adsquare appoints Chris Gurciullo as GM Americas
2 min read
Adsquare appoints Juan Millán Míguez as GM Spain
2 min read
Adsquare appoints Manuel Messner as VP Engineering
2 min read
Sustainability Report: setting the course for a net-zero future
15 min read
Don’t mess with the logo!
3 min read
Platform tutorial: OOH Planning & Activation
5 min read
Ben Holmes joins Adsquare as OOH Account Director
3 min read
Adsquare appoints Kevin Moritz as General Manager, DACH
3 min read
Adsquare Opens a New Office in Hong Kong and Appoints Melvin Wong as Sales Director, North Asia
3 min read
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
Adsquare Launches New Platform for OOH Campaign Planning and Activation
5 min read
Mobile-2-Store Campaign for Fast Food Consumers
3 min read
Digital Out-of-Home Boost for Automotive Brand in Spain
3 min read
In-app Drive-to-Store campaign connecting people and places on the go.
3 min read
The Power of Shifting Drive-to-Store Strategies and Measuring Footfall in Real-Time
3 min read
Proximity Targeting Campaign backed by a Post-Campaign Measurement Report
3 min read
Mobile-2-Store Campaign for Gluten-Free Food Manufacturer
3 min read
Adsquare Takes Home Silver Medal in This Year´s Customer Sales and Service World Awards®
Adsquare and Skyrise Intelligence to offer first-party geo-located audience data
5 min read
Adsquare to Support Unified ID 2.0
7 min read
Adsquare announces data partnership with O2 Motion
3 min read
Adsquare Appoints Hannes Carl Meyer as VP Product
5 min read
Adsquare Opens a New Office in Sydney and Appoints Jason Podgoetsky as Sales Director, Australia and New Zealand
5 min read
Adsquare appoints Luise Weiss as VP Revenue
3 min read
Adsquare’s Pre-Bid Enrichment Technology
20 min read
Reducing your CPA with Geo-Contextual Targeting
5 min read
Whitepaper: Location Context 2.0
30 min read
Reframing the Industry: Adsquare´s POV on the Future of the Adtech
7 min read
Adsquare Appoints Arti Shah as VP Platform Partnerships
5 min read
An Introduction to Proximity Targeting by Adsquare
10 min read
iOS 14.5 – The Future is Now Here
10 min read
An Introduction to Footfall Measurement by Adsquare
15 min read
Life After Lockdown: How To Drive More Customers To Stores in 2021
15 min read
MMA Smarties Award For Adsquare’s Footfall Measurement
10 min read
Adsquare Partners With OOH DSP Sage + Archer
5 min read
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising
5 min read
Partner Spotlight in the EU: Nielsen – How to Intelligently Target Audiences for Out-of-Home Media Buying
3 min read
Vistar Media Partners with Adsquare to Transform DOOH
Adsquare expands in Germany and opens new office in Dusseldorf
3 min read
How to measure incrementality to prove your advertising is working
3 min read
Whitepaper: The Data-Driven Transformation of OOH
30 min read
Whitepaper: Footfall Measurement
30 min read
Adsquare’s POV on Apple’s update to iOS 14
7 min read
Partner Spotlight: Datonics – The Benefits of Adding Intent Data to Your Programmatic Campaigns
3 min read
Adsquare Partners With PlaceIQ
3 min read