Discover how location enables privacy-first audience targeting, connects digital ads to real-world outcomes, and drives precision at scale.

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Content Type

September 30, 2025 by Adsquare
Location: The privacy-first signal marketers can’t afford to ignore
6 min read
September 4, 2025 by Adsquare
Enriching your audiences: The power of geo-behavioural insights
6 min read
August 12, 2025 by Adsquare
Driving restaurant footfall: The Ivy secures Gold at 2025 Outdoor Media Awards with Scoota and Adsquare’s location intelligence
6 min read
August 8, 2025 by Adsquare
Driving retail growth: Putting location data to work with Adsquare Analytics
6 min read
August 7, 2025 by Adsquare
The intelligence layer: The foundation of outcome-based advertising
6 min read
July 8, 2025 by Adsquare
Unlocking outdoor impact: An interview with Adsquare’s Serkan Uzundonekoglu and James Morgan on programmatic (D)OOH attribution
6 min read
June 30, 2025 by Adsquare
Adsquare redefines campaign measurement with unified Attribution Dashboard
3 min read
June 12, 2025 by Adsquare
Driving dealership performance: How Sokal measured real-world foot traffic with Adsquare
6 min read
June 5, 2025 by Adsquare
Activate with accuracy: How ID-Precise and Geo-Contextual Data maximise campaign performance
5 min read
June 4, 2025 by Adsquare
Driving footfall at scale: How Soreen tripled audience reach with ID-Precise Targeting
6 min read
May 20, 2025 by Adsquare
Inside Adsquare’s Attribution Dashboard: Insights that shape smarter strategy
5 min read
May 7, 2025 by Adsquare
Maximising DOOH impact: A 13% boost in brand awareness for Ria Money Transfer
6 min read
April 29, 2025 by Adsquare
Crafting the perfect curated deal: How to drive strategic impact with Adsquare Curation
5 min read
April 28, 2025 by Adsquare
Measuring what matters: GrandVision’s audio-first strategy
6 min read
April 16, 2025 by Adsquare
Curating for context: Enhancing ad relevance with Adsquare’s Geo-Contextual PMP
5 min read
March 11, 2025 by Adsquare
From clicks to footsteps: Bridging online intent with offline action
6 min read
March 6, 2025 by Adsquare
Retail media: The next evolution in programmatic advertising
6 min read
February 13, 2025 by Adsquare
Curation: A streamlined approach to data-driven targeting
4 min read
February 4, 2025 by Guest Insights Contributor
In-person shopping is growing – so is the need for footfall attribution
6 min read
January 30, 2025 by Adsquare
Adsquare expands Measurement solution to Austria & Switzerland
3 min read
January 16, 2025 by Adsquare
Real-time ad precision: Driving 4,000+ IKEA store visits with Adsquare
6 min read
December 20, 2024 by Adsquare
Adsquare 2024 ESG Report: Driving change through responsibility
30 min read
December 19, 2024 by Adam Powell
White paper: Harnessing the power of location intelligence to transform customer experiences
30 min read
November 8, 2024 by Adsquare
Advanced TV advertising: Unlock precision targeting with Adsquare & LiveRamp
6 min read
October 25, 2024 by Adsquare
Real-time ad precision: The power of Adsquare’s integration with Displayce
6 min read
October 21, 2024 by Adsquare
Introducing Adsquare Curation: Three private marketplaces for smarter media buying
3 min read
October 10, 2024 by Adsquare
Driving qualified leads: How Porsche optimised dealership foot traffic using Adsquare
5 min read
September 4, 2024 by Adsquare
Maximising OOH with location intelligence: Insights for data-driven success
6 min read
June 25, 2024 by Adsquare
Programmatic buying in CTV: The auction advantage for enhanced campaign performance
2 min read
June 25, 2024 by Adsquare
CTV Advertising: Transforming programmatic media strategies for modern audiences
30 min read
June 13, 2024 by Adsquare
Cracking the code of consumer preferences: Actionable insights for CTV audience engagement
5 min read
June 13, 2024 by Adsquare
Adsquare announces partnership with billups for privacy-compliant OOH planning and measurement
3 min read
May 22, 2024 by Christoph Herwig
Adsquare integrates with PubMatic on the sell-side to enhance omnichannel campaigns
3 min read
May 6, 2024 by Adsquare
Unlocking success: Strategies for effective CTV advertising campaigns
5 min read
April 15, 2024 by Adsquare
Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
April 8, 2024 by Adsquare
It Works and Adsquare unite to innovate out-of-home campaign strategies
3 min read
April 4, 2024 by Adsquare
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
March 28, 2024 by Adsquare
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
5 min read
February 28, 2024 by Adsquare
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
February 15, 2024 by Adsquare
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
December 21, 2023 by Adsquare
Adsquare’s year in review 2023: An open letter from our founders
2 min read
December 21, 2023 by Adsquare
Looking forward: Opportunities in the post-cookie era
5 min read
December 20, 2023 by Adsquare
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
November 3, 2023 by Adsquare
Mastering targeting precision to find your ideal audience
5 min read
October 30, 2023 by Adsquare
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
October 25, 2023 by Adsquare
ID5 partners with Adsquare to enhance ad relevance
3 min read
October 6, 2023 by Adsquare
Adsquare partners with mobile.de and Kleinanzeigen to empower precision advertising
3 min read
October 2, 2023 by Adsquare
Targeting holiday shoppers: Conquer the busy shopping season
5 min read
September 28, 2023 by Adsquare
Harness the power of weather to supercharge your targeting strategy
5 min read
September 18, 2023 by Adsquare
Adsquare unveils cutting-edge location intelligence platform with enhanced user interface and innovative product: Location Analytics
10 min read
July 14, 2023 by Adsquare
Activate Adsquare data directly within LiveRamp
July 6, 2023 by Adsquare
Audience Targeting: Delivering the right message to consumers on the go
5 min read
June 30, 2023 by Adsquare
Navigating the future of targeting: Adsquare’s approach to ID-free advertising strategies
3 min read
June 7, 2023 by Adsquare
How the power of data fuels the adtech industry
3 min read
June 7, 2023 by Adsquare
Vistar Media announces new partnership with Adsquare to drive innovation in programmatic OOH
3 min read
May 25, 2023 by Adsquare
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
May 9, 2023 by Adsquare
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
May 5, 2023 by Adsquare
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
April 19, 2023 by Irene Bellodi
Building a strong employer brand: training for growth and leadership
6 min read
April 17, 2023 by Adsquare
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
April 5, 2023 by Adsquare
Adsquare’s data quality validated by external specialists
5 min read
March 8, 2023 by Christoph Herwig
Bidstream vs. SDK – Different types of location data you need to know
4 min read
March 6, 2023 by Adsquare
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
February 28, 2023 by Adsquare
4 myths about data-driven marketing
3 min read
January 17, 2023 by Adsquare
Adsquare appoints new executives in the UK
3 min read
January 16, 2023 by Irene Bellodi
Leadership training: How to build the foundation for success
8 min read
December 20, 2022 by Adsquare
Improved accuracy and visualisation for our (D)OOH Planner
3 min read
December 15, 2022 by Adsquare
Adsquare to offer global Footfall Measurement via Xandr
3 min read
December 6, 2022 by Adsquare
Adsquare announces strategic hires across Europe
2 min read
November 15, 2022 by Adsquare
StackAdapt expands offering with footfall measurement and targeting solutions through Adsquare
3 min read
October 24, 2022 by Christoph Herwig
How to maximise campaign performance with Real Time Footfall Measurement
5 min read
October 4, 2022 by Christoph Herwig
Kantar and Adsquare team up to boost ID-free advertising effectiveness
3 min read
September 28, 2022 by Adsquare
Yahoo partners with Adsquare to expand targeting & measurement for DOOH
3 min read
September 23, 2022 by Irene Bellodi
Adsquare’s take on achieving Work-Life Balance
3 min read
September 12, 2022 by Adsquare
Currency reach solution for OOH Planner
3 min read
September 5, 2022 by Christoph Herwig
3 reasons why you should go on a company retreat
3 min read
August 18, 2022 by Adsquare
Adsquare launches media percentage price model for OOH Planner
3 min read
August 9, 2022 by Adsquare
Shifting lifestyle habits with programmatic DOOH
5 min read
June 27, 2022 by Adsquare
Adsquare partners with DSP Displayce
5 min read
May 25, 2022 by Adsquare
Adsquare opens office in Los Angeles and appoints Laura Quach as Sales Director Americas
3 min
April 28, 2022 by Adsquare
3 Reasons to Use Telco Data in Campaign Planning
3 min read
April 26, 2022 by Adsquare
Adsquare introduces Normalised Data – targeting precision feature for (D)OOH planning
5 min read
April 25, 2022 by Adsquare
Burger King: Best Use of Digital OOH to Drive Footfall and Sales
5 min read
March 18, 2022 by Adsquare
Driving online and offline traffic with Adsquare´s audience and location intelligence
5 min read
March 15, 2022 by Christoph Herwig
Adsquare Partners with CKDelta and Urban Analytix to Drive Effectiveness in OOH Campaigns
5 min read
March 7, 2022 by Tom Laband
What You Need to Know About Google’s Privacy Sandbox
5 min read
March 1, 2022 by Adsquare
Maximising advertising impact with programmatic DOOH
5 min read
January 25, 2022 by Adsquare
Adsquare appoints Chris Gurciullo as GM Americas
2 min read
January 18, 2022 by Adsquare
Adsquare appoints Juan Millán Míguez as GM Spain
2 min read
December 20, 2021 by Christoph Herwig
Adsquare appoints Manuel Messner as VP Engineering
2 min read
December 9, 2021 by Adsquare
Sustainability Report: setting the course for a net-zero future
15 min read
December 3, 2021 by Christoph Herwig
Don’t mess with the logo!
3 min read
November 26, 2021 by Adsquare
Platform tutorial: OOH Planning & Activation
5 min read
November 24, 2021 by Adsquare
Ben Holmes joins Adsquare as OOH Account Director
3 min read
November 16, 2021 by Adsquare
Adsquare appoints Kevin Moritz as General Manager, DACH
3 min read
October 27, 2021 by Adsquare
Adsquare Opens a New Office in Hong Kong and Appoints Melvin Wong as Sales Director, North Asia
3 min read
October 26, 2021 by Adsquare
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
October 25, 2021 by Adsquare
Adsquare Launches New Platform for OOH Campaign Planning and Activation
5 min read
October 20, 2021 by Adsquare
Mobile-2-Store Campaign for Fast Food Consumers
3 min read
October 20, 2021 by Adsquare
Digital Out-of-Home Boost for Automotive Brand in Spain
3 min read